Lutely Privacy Policy

Last updated: November 13, 2023

This is the privacy policy (“Policy”) of License Lounge, Inc., a Delaware corporation, d/b/a Lutely (“Lutely”) (“Lutely” or “we”) that applies to users of the Lutely website, https://lute.ly (the “Website”), including the Lutely Software-as-a-Service application hosted at that website (the Website and application together, the “Service”).

This Policy describes the ways that the Service collects, receives, uses and discloses personally identifiable information (“PII”) that relates to you. This Policy makes reference to our Terms of Use, as we may amend that document from time to time.

This Policy applies to PII collected:

by the Service.
from email, text, and other electronic messages between you and the Service.
when you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this policy.

This Policy does not apply to PII:

that we collect in ways other than through the Service, including on any other website that we or a third party operate; or
that any third party may collect, including through any application or content (including advertising) that may link to or be accessible via the Service.

By visiting, accessing, using or creating an account with the Service, you agree to our collection and use of PII as this Policy describes. This Policy may change from time to time. Your continued use of the Service after any modification means that you acknowledge the change and agree to the practices that we disclose in the Policy.

In this Policy, the terms “Content License Agreement,” “Creator”, “Licensee,” “Your Content” and “Your Data” and any other capitalized but undefined terms have the meanings given in our Terms of Use.

PII That You Manually Provide Us

The PII that you manually provide us through or in connection with the Service may include:

Information that you enter into forms on the Service. This includes information provided at the time of registering to use the Service, subscribing to the Service, posting material on the Service, requesting further services from us and reporting problems that you encounter with the Service.
Records and copies of your correspondence (including email addresses), if you contact us.
Your responses to surveys that we might ask you to complete for research purposes.
Details of transactions that you carry out through the Service and of the fulfillment of your orders. You may be required to provide financial information before placing an order through the Service.
Search queries that you type into the Service’s search interface.
Information that you choose to post, publish or display (“post”) on public areas of the Service or transmitted to other users of the Service or third parties (such information, “User Contributions”). You post User Contributions and transmit them to others at your own risk. We cannot control the actions of other users of the Service with whom you may choose to share your User Contributions, so we cannot and do not guarantee that unauthorized people will not view your User Contributions.

In these ways, we may ask you for your name, public identifier (user name), phone number, email address and other contact information, social media handles and accounts, photographs of yourself, payment information, and information about how you have used the Service.

PII That We Collect Automatically Through Data Collection Technologies

As you use the Service, we may use automatic data collection technologies to collect information about your equipment and browsing actions. These may include:

Details of your visits to the Service, including traffic data, location data, logs, and the resources that you access and use on the Service.
Information about your computer or device and Internet connection, including your IP address, operating system, and browser type.

We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). We collect this information to help us understand how people use the Service, how we can improve its speed, how we can make it easier for people to use it and in some cases to advertise the Service or other products that we offer.

The technologies we use for automatic data collection may include cookies. A cookie is a small file placed on the hard drive of your computer or mobile device. You may refuse to accept cookies by activating the appropriate setting on your browser, but doing so may make you unable to access certain parts of the Service. Unless you have adjusted your browser setting to refuse cookies, our system will issue cookies when you visit the Service. Third-Party Services (including Facebook) may use cookies in connection with your use of the Service as well.

You may opt out of our use of automatic data collection tools with you, and you can learn more about how to do so at the Digital Advertising Alliance’s Webchoices page, the European Advertising Standards Alliance (EASA)’s Framework and the Network Advertising Initiative’s Consumer Opt Out page.

How We Use Your PII

We use your PII:

to provide the Service to you.
to enable you to enter into transactions with other users of the Service, when you choose to do so.
to provide you with information, products, or services that you request from us.
to let you know about changes to the Service or any products or services we offer or provide through it.
to fulfill any other purpose for which you provide it, such as publishing Your Content and Your Data.
to carry out our obligations and enforce our rights arising from any contracts that you enter into with us, including for billing and collection.
as our Terms of Use otherwise describe.

How We Disclose PII to Third Parties

We may disclose aggregated information about our users, and information that does not identify any individual or device, without restriction or notification.

We may disclose PII about you to third parties in the following cases:

to give effect to ways that you have asked or allowed us to use the Service.
to work with third-party companies that we use to provide or market the Service or other products that we offer (“Third-Party Services,” below).
where we believe it is necessary to respond to legal claims asserted against us, to comply with legal process (e.g. warrants and subpoenas), to enforce or administer our agreements, to prevent fraud, for risk assessment, for investigation, and to protect the rights, property or safety of us, our users or others. This may include exchanging information with other organizations for fraud protection and credit risk reduction purposes.
to investigate suspected fraud, harassment or illegal conduct, or suspected violations of our Terms of Use.
to subsidiaries or affiliates that we may have today or in the future.
to a buyer or other successor in the case of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which the transferred assets include PII that we maintain about our users.
to enforce or apply our Terms of Use or other agreements that we may have with you, including billing and collection purposes.
to Youtube and other third-party platforms, to the extent that you as a Creator have chosen to authorize us to submit Your Content to those platforms for publication and it contains PII about you (such as your name).
to fulfill the purpose for which you provide it. For example, if you use the features in the Service that cause Your Content and Your Data to be published, Your Content and Your Data will be disclosed to other users of the Service as well as to the general public who visit the Website.
with your consent.
as our Terms of Use otherwise describe.

Third-Party Services

We use various tools and services provided by others (“Third-Party Services”) to operate our Service. These include the Facebook “Share” button and other tools offered by Facebook and Meta as well as Google AdSense, Google Analytics and other Google tools, and they may include others in the future.

Third-Party Services collect, use and share PII pursuant to their own privacy and security policies. Some of them, including Google, may use location information and other PII to serve advertisements to consumers on other websites. By using our Service, you consent to our providing PII with Third-Party Services to be used in accordance with their own privacy and security policies as they exist today and as they may change in the future.

For more information about how Google’s services use PII, see “How Google uses information from sites or apps that use our services.”

DATA SECURITY; WAIVER OF CLAIMS

We use reasonable efforts to protect your PII from unauthorized access, but we cannot and do not warrant or promise that it will be free from unauthorized access by third parties such as hackers.

BY USING THE SERVICE, YOU (A) CONSENT TO OUR USING YOUR PII AS DESCRIBED IN THIS POLICY DESPITE THIS RISK; (B) WAIVE ANY CLAIMS AGAINST US OR ANY PARENT, SUBSIDIARY OR AFFILIATE COMPANY THAT WE HAVE OR MAY HAVE IN THE FUTURE RELATING TO THE INTERCEPTION, USE OR DISCLOSURE OF YOUR PII BY THIRD PARTIES UNAUTHORIZED BY US; AND (C) AGREE TO NOTIFY US PROMPTLY IF YOU SUSPECT ANY UNAUTHORIZED USAGE OF PII.

Children

To access or use the Service, you must be at least 18 years old and have the requisite power and authority to understand and consent to the practices described in this Policy. No one under age 18 may provide any information to the Service. We do not knowingly collect personal information from children under 18. If you are under 18, do not use the Service or provide any information through it.

Your Rights With Respect to PII

You may at any time update or edit the PII that we keep about you by simply updating the account information in the Service interface itself. (In some cases, for security reasons, we may ask you to pass a security challenge to do so).

You may generally delete PII that we keep about you at any time by using the tools in the Service’s interface itself. Please note that depending on how you have chosen to use the Service before deleting your PII, you may not have the option to completely delete all such PII from our Service. For example, if you act to delete your PII at a time when you have sold content but the buyer has not yet downloaded it, some of your PII will remain with us at least until that transaction has been completed. Likewise, if you have entered into a Content License Agreement, either as a Creator or as a Licensee, your name and any personal information in that document at the time that you execute it will not be deleted.

Please also note that while Lutely will delete PII as described in this Policy, we do not have a way to (and do not) delete PII that you may have already provided to other users, to Youtube or other platforms, or to the public via the Service.

“Do Not Track” Technology

If you use Do-Not-Track tools to prevent websites and software products from tracking your online behavior across websites, please be aware that we do not change the way the Service works (as described in this Policy) in response to requests not to be tracked. You may, however, be able to disable certain tracking signals used by individual Third-Party Services, which you may do by accessing those services.

No Rights of Third Parties

This Policy does not create rights enforceable by third parties, nor does it require disclosure of any information relating to users of the Service.

Limitation of Warranties

We make no representations, warranties or promises about the security of PII except as stated expressly in this Policy or where required by law.

For More Information

Please direct any questions about this Policy to info@lute.ly.

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